Marketing

A marketing focus area should consider which strategies your organization would like to focus on that will catalyze your mission in the community, attract team members, and solicit donations.

Sample Three-Year Vision:

• We will have established a process for measuring and reporting on the effectiveness of our marketing efforts. 

Sample One-Year Goals:

• METRICS: Review and update our marketing metrics.
• WEBSITE: Increase our monthly unique website visits from 7,500 to 10,000.
• MARKETING COMMITTEE: Establish a small marketing committee.