Taglines

A tagline is a short and catchy phrase that communicates the essence of your organization and its brand. Some tagline examples are:

• Big Sky. Big Land. Big History. (Montana Historical Society)
• Holding Power Accountable (Common Cause)
• Because the Earth Needs a Good Lawyer (Earthjustice)
• Send a Net. Save a Life. (Nothing But Nets)
• Feeding Hope (National Eating Disorders Association)
• All girls. All women. All sports. (Women's Sports Foundation)

Your tagline is typically presented in prominently on your marketing materials in conjunction with your organization's name.

Review this resource for more information on taglines: https://nonprofitquarterly.org/nonprofit-taglines-the-art-of-effective-brevity/